Building Your Own Narrative – Biographies and Press Releases

Writing about yourself can feel a bit excruciating, or maybe just a bit difficult, and it can be massively off-putting - often meaning that new bands/artists don't give their biography the attention that it deserves. I think there's a real focus on trying to do it the way people think it needs to be (from an industry perspective, maybe), rather than actually just represent themselves at that particular time.